Facebook rejected by business owners
It’s reported that few small business owners turn to the internet to find contacts or for networking.
Social networking sites, such as Facebook and LinkedIn, have little attraction for the business bosses.
New research from Barclays Local Business indicates that 60 percent prefer traditional network events when looking for support and advice. Only 8 percent consider going online to discuss their business.
John Davis, Business Marketing Director of the Barclays outfit, says, “Many small businesses are sole traders and organized events allow you to meet others and discuss issues face to face, something a chat room will never do.”
Small Business Booster wonders, though, whether putting effort into the business itself might not be a more productive exercise?