A New Series on Business Startups — Part 10

In the third part of a long interview John Evans, founder of Syntagma Media, gave to retail analyst Gerry Reynolds, he discusses online advertising in some detail.

If you’re involved with advertising on the internet, whether as a buyer or seller of space, this will give you plenty of insight into how it works and which systems to use for specific purposes.

Here’s a taster :

Gerry : I’d like now to look in more detail at the essence of the business, its income, i.e. advertising. What are the main parameters of online advertising?

John : Online advertising is relatively new, so it still has more than a shade of the Wild West about it. It’s improving all the time, though, and growing very fast …

Read the whole article.