A new study by Standard Life suggests that “olderpreneurs” are choosing to set up business on their own rather than seek retirement.

Up to a third of people aged 45 to 65 want to work on when approaching the normal age to take it easy. It’s no coincidence perhaps that this is the “baby boomer” generation.

The more wealthy ones are the most likely to fall into this group.

Policy experts said the research showed that given the right incentives, a new class of “olderpreneurs” could help pull Britain out of recession.

Those approaching retirement age were twice as likely as their parents to choose to continue working, the poll found.

Andrew Haldenby, director of the think tank Reform, said the findings demonstrated a “quiet revolution that is turning traditional ideas of retirement on their head. Policy-makers need to take notice of this fundamental shift in ambition, and instead of telling this generation to slow down and retire, incentivise them to kick start our economy. If all the older people who wanted to set up their own businesses succeeded, the number of UK firms would rise by 50 percent.”

He urged politicians to harness the potential of “the greying end of the population to form a new group of enterprise champions”.

With pension entitlements shrivelling up in the current economic climate, isn’t this the kind of enterprise we need for these hard times?

In a Sunday article which made waves around the blogosphere, The New York Times claimed that internet entrepreneurs, writers and bloggers are keeling over thanks to the strains of the 24/7 global internet culture.

The general consensus on Techmeme.com was that this was nonsense.

The NYT writes :

Two weeks ago in North Lauderdale, Fla., funeral services were held for Russell Shaw, a prolific blogger on technology subjects who died at 60 of a heart attack. In December, another tech blogger, Marc Orchant, died at 50 of a massive coronary. A third, Om Malik, 41, survived a heart attack in December. Other bloggers complain of weight loss or gain, sleep disorders, exhaustion and other maladies born of the nonstop strain of producing for a news and information cycle that is as always-on as the Internet.

Of course, to be scientific, you would have to subtract from these few examples the number of deaths and heart attacks in the general population to arrive at a guesstimate of internet publishing’s real rate of attrition.

No doubt there are serious stresses and strains working in the new online environment, but anyone who has worked for newspapers to tight daily deadlines will recognize the same pressures and symptoms.

Try slaving in a factory, repetitively doing the same tasks thousands of times a day. Or surviving the water-cooler politics of office life. Worse, the back-breaking toil of farm work. There are no easy options in “the world of work”.

I think the problem lies, as ever, with meetings, travel, networking and other inconsequentials of the wired-up sector. Networking for the internetizen means Twittering and Tweeting incoherently to hundreds, maybe thousands, of “followers”, mostly without a shred of benefit to the bottom line. Email is another source of stress and should be stamped on ruthlessly, as Michael Arrington of TechCrunch wrote last week.

The Times has this quote from him, “‘I haven’t died yet,’ said Michael Arrington, the founder and co-editor of TechCrunch, a popular technology blog. ‘At some point, I’ll have a nervous breakdown and be admitted to the hospital, or something else will happen. This is not sustainable,’ he said.”

It all depends on how you do it, naturally. Some people concentrate only on the essentials, others adopt the “4-hour Workweek” by outsourcing everything from triaging email to washing their socks. But, sensibly, it is possible to contain the stresses of the internet life.

You don’t need to be on top of every development, or go to every conference or gig. Internet entrepreneurship can be very rewarding if you can organize your time appropriately.

So what’s new?