There’s little doubt now that a global deflation is on its way sooner than we ever thought.

UK producer prices data released today show that the cost of manufacturers’ raw materials dropped by 3.3 percent in November. Add in the rapid falls in oil and commodity prices and even lower figures lie ahead.

So how will small businesses fare in a climate of falling prices? The answer will depend on many factors, internal and external. One good outcome will be the rapid fall in interest rates. Internally, cash reserves will be essential. But what about government cash?

The phrase of the moment among economists is “quantitative easing”. QE, as it’s abbreviated, means getting money in people’s pockets quickly.

Dropping banknotes out of helicopters is an image often used, but basically, central banks simply print more money and buy assets like shopaholics. They may purchase companies, corporate or government bonds, infrastructure projects, anything they can lay their hands on at short notice, in fact.

Howard Archer from IHS Global Insight: “The further substantial falls in producer output and input prices in November reinforces belief that consumer price inflation will plunge over the coming months in reaction to sharply lower oil and commodity prices, waning food prices, contracting economic activity, faster rising unemployment, December’s VAT cut and very favourable base effects. These factors seem certain to easily outweigh the inflationary impact of the very weak pound. Indeed, it seems highly likely that consumer price inflation will move back below the Bank of England’s 2pc target level in the early months of 2009 and will turn negative during the second half of the year.

“Consequently, we expect the Bank of England to enact a further hefty interest rate cut in January as it attempts to limit the length and depth of the recession. At this stage, we forecast the Bank of England to reduce interest rates by a further 75 basis points from 2.00pc to 1.25pc in January, but we would not rule out a larger cut if the economic downturn continues to deepen. We expect interest rates to fall to a low of 0.50pc in the second quarter of 2009 and then stay there for the rest of the year. However, it is far from inconceivable that interest rates could come all the way down to zero.”

Is a Harvard MBA such a good asset in business these days?

It probably still is, but some doubts are being aired about its involvement in the ongoing credit crunch.

Read more about The Great Harvard Sausage Scandal 2008 over at our parent site, Syntagma.

Who, then, are the people that created this vastly complex set of financial instruments based on the always-temporary phenomenon of rapidly-rising asset prices? And who were their managers who let them do it?

It appears that a large number of them are alumni of the Harvard Business School, even those working in Britain and Europe. President Bush is one of them. British PM Gordon Brown has surrounded himself with such types for more than a decade.

Read the rest of the article.

A version of this article by John Evans first appeared in Syntagma.

Many small businesses are web-based now. Some use weblog technology as the centrepiece of the enterprise.

However, the outlook is not sunny for these businesses during this recessionary interlude. What, then, does the future hold for small-to-medium internet business?

Another week, another blog network wraps itself up. This time it’s the business network, Know More Media, which was particularly hard hit by Google’s ranking penalties.

Like BlogNation, a UK-based outfit, they simply ran out of money. I can think of many others that suffered the same fate, but will spare you the litany.

Even the few networks that professionalized themselves by raising VC funding and bringing in experienced managers, are finding the going tough right now. Earlier predictions of another dotcom bust are not off the table yet.

I’ve written many pieces here over the past three years on the choices faced by network owners and the chances of success. Most warned of this present crisis. As a result, Syntagma was ahead of the pack in diversifying into specialist information products on subscription terms. We have not yet felt the full force of the U.S. recession-in-progress.

The coming steep downturn in the UK will have minimum effect on us, except if the pound sterling falls relative to the dollar, in which case we will see our income rise on a windfall.

In America, the startup industry is losing momentum fast, although there’s no shortage of brave souls willing to chance more than their arms.

So, what’s to be done if you have invested heavily in an internet business, whether content or blogging-based or not?

The answer is to spot the second bounce of the ball.

As the economies eventually begin to turn around and a slow recovery takes place, most people will be looking out for “little green shoots” to signify a return to economic growth. In the early 1990s those shoots were a long time coming, and when they did, they grew slowly like hardwood trees, not the swift pines we were hoping for. I suspect the little shoots will keep us waiting even longer this time.

Green shoots may be interesting, but watching for the second bounce of the ball is usually more profitable. If the first bounce online for many of us was mass publishing technologies, what could the second be?

Providing content on your own platform as both writer and publisher makes sense because it cuts costs. Hiring other writers to do it for you made sense three years ago, but with advertisers shunning small-to-medium operations it’s probably easier to flip burgers.

Now we need a second bounce to reflate the whole business of working successfully online.

Forget social media. Maggie Jackson’s book Distracted: The Erosion Of Attention And The Coming Dark Age highlights the price we pay — including actual brain damage — for standard multi-tasking and trying to keep abreast of the information space.

As in my own book on the subject, Mediate Yourself, this is now becoming a common theme whose time is about to come. Finding ways not just of sifting and processing information but relating it to people’s essential requirements is a major path forward. Limiting individuals’ needs to interact with screens is probably more relevant still.

Simplifying the lives of knowledge workers is the big leap forward that will take us to the next level.

So far technology and software have complicated human life immeasurably. The constant pressure to upgrade and learn new tricks is mind-mashingly painful for most people — hence the brain damage.

The truth is, there may be no single second bounce this time, but a series of mini-bounces, with no one golden goose presenting itself for carving.

At Syntagma, we have our eyes on a variety of possibilities. To use a rugby term, all it needs is for someone to pick up a ball and run with it. As I write, there are not many runners out there.

Investment bank Merrill Lynch believes America is already in a recession, and analyst Irwin Stelzer, who was cool on one last week, today writes in much more pessimistic mood in the UK Sunday Times.

There’s an analysis over at Syntagma on the forthcoming recession : Boxing Day blues as world teeters on brink :

“In retrospect it’s now clear that Alan Greenspan left rates too low for too long and spawned the mad rush to lend to the sub-prime market (Ninja mortgages : no income, no job, no assets). But on top of that, it is also now normal to be permanently in debt and to service it by moving it continuously between lenders engaged in a bitter battle for market share and a bigger slice of the easy action. These lenders are no longer willing to cough up, even if they were in a position to do so.”

You can also read, Is another dotcom crash underway? :

“Businesses that can live on short rations may ride this out through belt-tightening measures. Anyone with debt that needs to be renewed periodically will find their position precarious.”

The bottom line is that a recession in the U.S. will inevitably lead to one in Europe, and an even bigger one in Britain, which shares America’s current weaknesses but even more acutely.