If your business doesn’t have a website, you might as well be out of business. The majority of consumers turn to the Internet in search of products and services, and if they don’t come up in the search engines (let alone have a professional-looking website), your competitor will stake a claim to the customer base you could have captured.
There are a lot of website companies out there. Choosing the right one can be an overwhelming task if you don’t know what to look for. Start by researching the various companies. By doing a simple Google search you can learn all about Yodle and other great website providers that nurture small business growth.
Once you have found a company that looks promising, you will want to study their product in more depth. The following article will provide business owners with the essentials they should look for in a new website, and the company that provides it.
If you were walking the street looking for a place to grab a quick bite and you saw a shop with old produce sitting out front, would you be inclined to go inside? Your website is no different when it comes to keeping up appearances. Your virtual storefront must look modern, inviting and clean.
Some website companies use generic cookie-cutter templates that look like a resurrection project from 1999. Even if these sites are cheaper, avoid them at all cost. You can still find an inexpensive website out there that offers a great product that will draw people to your business. A modern website attests that you are current in your field.
Nobody wants to be given the keys to a new website and part ways with a good luck handshake. Make sure the company you consider partnering with has a support team that can help you with your marketing efforts.
Your new website should be indexed to work with the search engines. You will want to get established in Google Places, Yelp, MSN, and a number of other standard starting points to get your website’s domain out there.
But you don’t want to stop there. Hiring a search engine marketing specialist can get very expensive. You will want to make sure your website company has an SEO department that can help you get better organic placement in Google, Yahoo and Bing. This team should also be able to help you with other online marketing areas, such as social media.
In a recent article published by The Huffington Post, the author examines how businesses use social media to make money. By having a strong presence on Facebook, Twitter and other platforms, companies and brands can allow avenues for better communication with their customers.
Social media also helps companies and their clients better identify with one another. Any good website company will know this, and will have the manpower to set you upon this path.
Be sure to interview the companies you consider hiring to build your business. Make sure they have the ability to reach deep into the offering sack and provide you with an exceptional website with all the add-ons you need to grow your site as your business grows. It must be scalable, built on the best technology, and be cradled with stellar customer support.
Image source: Bamwebdesign.co.nz