In these dark economic times, if you have lost your job it may be worthwhile to think counter-intuitively.

Make your own work. Paul Graham makes a great case for it.

“Our bodies weren’t designed to eat the foods that people in rich countries eat, or to get so little exercise. There may be a similar problem with the way we work: a normal job may be as bad for us intellectually as white flour or sugar is for us physically.”

“The root of the problem is that humans weren’t meant to work in such large groups. … Though they’re statistically abnormal, startup founders seem to be working in a way that’s more natural for humans.”

As an inveterate freelance worker most of my life, I totally agree with Graham’s analysis. In between I’ve worked for a mega-corp, BT (British Telecom), and for Government, the UK’s Central Office of Information. In each case I was a whale out of water.

It’s only when I started businesses around my personal template, or became a freelance writer breathing the air of freedom, that I came fully into my own. Most people are probably like this.

Paul Graham — who is a venture capitalist — is right. You can buck the system, and you owe it to yourself to make the attempt.

Incidentally, a recession is a great time to go it alone. Venture capitalists have money burning a hole in their vaults, there’s a surfeit of experts going cheap, and opportunities for anyone with a great idea or a new approach.

Innovation is at a premium during a downturn. Many of the biggest names in corporate America began in a garage during a recession when there was little else to do.

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Is a Harvard MBA such a good asset in business these days?

It probably still is, but some doubts are being aired about its involvement in the ongoing credit crunch.

Read more about The Great Harvard Sausage Scandal 2008 over at our parent site, Syntagma.

Who, then, are the people that created this vastly complex set of financial instruments based on the always-temporary phenomenon of rapidly-rising asset prices? And who were their managers who let them do it?

It appears that a large number of them are alumni of the Harvard Business School, even those working in Britain and Europe. President Bush is one of them. British PM Gordon Brown has surrounded himself with such types for more than a decade.

Read the rest of the article.

Back in January, Larry Chiang wrote an informative piece over at GigaOm on which venture capitalists to avoid.

No names are mentioned, just their characteristics. He offers a list of nine VC archetypes you’ll definitely want to avoid, just as soon as you hit the $900,000-mark.

Here are the first three to get you in the mood:

1) Mr. Armchair. He’s a Friday afternoon Chairman. He knows exactly what he’d do as board member of facebook, Google, MySpace.,YouTube. Too bad his portfolio company’s don’t get the same enthusiastic coverage.

2) Mr. One-Hit-Wonder. Yes he sold Postage.com for $200 million (and kept $15 million) so if you wanna hear war stories from the ’90s, take this GSB alum’s money.

3) Mr. Spray-n-Pray. He cites being founding CEO as his Operations experience. (Translation: He was a interim CEO for his last venture firm before company/portfolio implosion and subsequent fund implosion. His fund is a catch-all and he tries to participate in every Sequoia backed deal.

Read the rest of the article here.

As well as considering how to start a business in various parts of the world, we will also be inserting in this series ideas for unusual businesses that you may not have thought of. For example, what about a business that runs itself with little input from yourself? Impossible? No, not on the internet.

How to create that online money-spinner that works automatically, even when you sleep, is a question often asked. One solution — rather an oldish one — is affiliate marketing.

Essentially, this is signing up as an affiliate with websites selling products or services off the sites. When anyone clicks over from your site, a “cookie” (a little scrap of software identifying you) registers on their site and persists for a set number of days, often 30. Anytime they go back and buy something within that period, you will be entitled to a percentage of the price paid. This may vary from 4 percent on the Amazon Associates scheme, to a bumper 50pc for selling an eproduct, like an ebook or ecourse.

Quite often you’ll find an “Affiliates” link in the footer on retail and other websites. An alternative is to use a mass affiliation scheme like Commission Junction or Tradedoubler, where you can choose from a large range of schemes from crafts to credit cards.

So long as the product or service matches the subject of your site, you should be able to make a start.

Many of the early Internet marketers started out on affiliate schemes. Some became millionaires quite quickly, by first making a success of what they did, then selling their own ebooks on how they did it.

The secret is to presell the product on your site before the client clicks through to the seller’s site. That way they are much more inclined to buy.

From there, it’s a numbers game. The more traffic your site generates, the more likely you are to get sales. That early lesson made serious affiliate marketers become experts in SEO — search-engine optimization — whereby the site figures prominently in Google and other search results for certain keywords.

An understanding of the keywords searched for for each product is also necessary to do well from this process. There are keyword aids available free on the net.

Affiliate marketing can be tough if you go about it the wrong way. But with hard work and a shrewd eye for a chance, you could do very well at it.

SEO
People make whole careers out of advising on how to get websites to feature prominently on search engines such as Google. The process is called search engine optimization, but it doesn’t need to be complicated.

Duncan Jennings started his first website when he was 17. At 24, now owns www.econversions.com. He says :

“All websites want to appear at the top of the list when someone searches on Google. In response to a search, Google will take all the websites that are relevant and rank them according to the number and quality of other sites that have linked to them. If you can get links to your site on lots of others, you will be ranked higher and you will get more traffic. It builds from there.”

If you want a business that costs next to nothing and will run itself once you put it in place, affiliate marketing is a good one to consider.

You can also combine it with onsite advertising, like Google’s Adsense, to add value to your site’s content.