In the UK, the new financial year begins on Sunday, April 6. What sort of year can we expect in these troubled times?

Businesses on the brink

On some of our money sites we’ve begun writing about reliable stores of value for investors looking for a safe haven for their cash. The Money Log plumps for traditional timepieces. How to clock up a profit on clocks.

Marshall Sponder, who authors our Art NYC site, has been writing about the businesses shutting up shop in New York.

Over at Syntagma, John Evans has been considering the fate of our own business, Syntagma Media. We seem to be very well placed, but who knows how bad it will get before it gets better?

There’s no doubt we’re in for hard times in the upcoming financial year. How well small business copes will depend on how well prepared it is and how free of debt and obligations to cash-strapped institutions.

We wish all our readers a very happy new financial year.

Michael Arrington over at TechCrunch has a great post on succeeding with a startup.

This arose out of a traffic-generating dispute between Duncan Riley and Jason Calacanis over (would-you-believe) work/life balance. Robert Scoble also weighted in against the Aussie showing how you can lift your web visitor numbers by squabbling amongst each other.

You must hire the right people. In particular, the early employees must be perfect. This is more important than anything else, including the product or business idea. Perfect teams can adapt to failing products or market/competitive issues and correct for that. That’s why great teams tend to work together over and over again, and sometimes start companies even before they know what the product will be.

He should know. His TechCrunch network is one of the more successful internet startups in recent years.

We should all pay attention to his message.

If you run, or are thinking of starting, a business that depends for its income on selling advertising for websites or blogs, you may be missing out on a great source of revenue close to hand.

You probably spend a lot of time chasing up advertising on the internet. You may also use an agency or two which take 40-50pc of the income they generate.

Maybe it’s getting a bit harder out there now, with PageRank depressed and an almighty credit funk hanging in the air like a bad smell.

Here’s an alternative. Depending on the topic(s) of your site(s), try placing small display ads in the business section of your local newspaper or trade press.

Ask readers to consider internet advertising. You might remind them that it’s very competitive with comparable colour display stuff in magazines, or text lines in the small ads.

I stumbled on this field while following up our plans for a local West Country subNetwork. While assessing the potential for local ads, I saw how many national and international companies are present here in Devon. There are also lots of small businesses that trade internationally, often selling produce online, and also bags of computer and tech SMEs, some on the new technology park set up by the university.

It occurred to me that this was a treasure trove of potential advertisers for the Syntagma network, let alone a dedicated local one. As a source of text-link ads and 125s — which we haven’t picked up on yet, but intend to — it’s a veritable goldmine.

Advertisers don’t have to be based in the U.S. — a common assumption online, mainly because volume-wise it’s such an enormous market. But, for a middling sized digital network, there is literally huge potential in your local area.

Investment bank Merrill Lynch believes America is already in a recession, and analyst Irwin Stelzer, who was cool on one last week, today writes in much more pessimistic mood in the UK Sunday Times.

There’s an analysis over at Syntagma on the forthcoming recession : Boxing Day blues as world teeters on brink :

“In retrospect it’s now clear that Alan Greenspan left rates too low for too long and spawned the mad rush to lend to the sub-prime market (Ninja mortgages : no income, no job, no assets). But on top of that, it is also now normal to be permanently in debt and to service it by moving it continuously between lenders engaged in a bitter battle for market share and a bigger slice of the easy action. These lenders are no longer willing to cough up, even if they were in a position to do so.”

You can also read, Is another dotcom crash underway? :

“Businesses that can live on short rations may ride this out through belt-tightening measures. Anyone with debt that needs to be renewed periodically will find their position precarious.”

The bottom line is that a recession in the U.S. will inevitably lead to one in Europe, and an even bigger one in Britain, which shares America’s current weaknesses but even more acutely.