When searching for something to build a business around, don’t forget your early training.

Maybe you trained in a trade or service before abandoning it for something else. Either you were bored by your employment or you were offered an appealing way out.

However, when it comes to starting your own business you need to be master of your craft. What seems exciting in the mind’s eye, may not be at all feasible when you and you alone have to make it work and earn revenues.

Here’s a good example of that. Over at Syntagma, there’s a piece by John Evans on how Google’s attempts to knock competitor’s advertising off many websites, set his mind pointing back to early training.

I’ve been writing about my interest in the economics of the retail sector for a year without very much happening. Now the long-gestated project is beginning to come to life thanks to our contacts with a number of specialist retail analysts …

The idea goes back to my initial training in information science at the Central Office of Information in London.

Read Syntagma moves into specialist information products here.